2024 Ad Spend Forecast. Political spending*, aided by events such as the olympics as well as a combination of continued. Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according.
The 2024 election cycle is projected to be the most expensive to date, with anticipated ad spending of $10.2 billion across all platforms. Dentsu anticipates the digital sector will grow 6.5% in 2024 ad revenue to reach $442.6 billion, composing 58.8% of global advertising spend.
Dentsu Anticipates The Digital Sector Will Grow 6.5% In 2024 Ad Revenue To Reach $442.6 Billion, Composing 58.8% Of Global Advertising Spend.
Trend analysis reports with apac agency.
However, Two New Reports From.
The 2024 election cycle is projected to be the most expensive to date, with anticipated ad spending of $10.2 billion across all platforms.
Global Digital Ad Spend Is Forecast To Rise 9.5% To $602B In 2023 Before Rising 10.9% To $668B.
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Global Ad Spend Forecasts 2024 Our New Edition Of The Dentsu Global Ad Spend Forecasts Describes A Year Of Big Media Moments And Equally Big Advertising.
However, two new reports from.
Global Adspend Growth Is Expected At 4.8% In 2024, Excluding U.s.
The iab 2024 digital video ad spend & strategy report provides a lens into the trends within the tv/digital video market and offers guidance for buyers and sellers.
2024 Is Widely Expected To See An Acceleration In Ad Spending, With Major Sporting Events And Political Spend Aiding The Growth Forecast.